Steve Rutherford

Award Winning International Photographer and AuthorAPP AAIPP | NZIPP MPhotog | Member. PPA

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the photographer

I am an explorer at heart. Capturing our planet is the reason why I explore.

So who is Steve Rutherford?Australian Landscape Photographer STEVE RUTHERFORD has, over the past 20 years, built himself a respectable name in the international photographic world. With over 80 awards in 3 countries, his eye is attuned to many things others don't see.Previously a special operations member at Australia's notorious Long Bay Prison, and a senior manager with the Australian Federal Police' Counter Terrorism Unit, his background has been as diverse as the images he captures.There is no doubt that anyone with this past has seen both the best and the worst that humanity can be. Steve uses this experience to capture unique perspectives of our planet. Whether an expose of the true story behind a corporate advertising campaign, the splendor of a deserted tropical beach, or the age and mystique of an ancient canyon. Australian Photographer Steve Rutherford is recognized by the photographic industry throughout Australia, New Zealand, and the United States.

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FAQs and pricing

Some regular questions to help you are available here.

What type of photography do you specialise in?Predominantly, architectural, industrial, travel and tourism photography in extreme locations for use in advertising and marketing, as well as display and collectable art. This also includes lifestyle photography, such as projects for hotels, property and industrial construction. I do not photograph family portraits, babies, weddings or events.

For information relating to pricing and scope of services, please enter your name and email and we'll direct you to the information immediately.

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Thank you

We'll be in touch as soon as we can.In the meantime, grab a free copy of One Shot Magazine, our free online digital photography magazine, compiled especially for enthusiastic photographers, and media professionals.Click the link below, or return to the start of this website

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FAQs

What type of photography do you specialise in?Predominantly travel and tourism photography in extreme locations for use in advertising and marketing, as well as display and collectable art. This also includes lifestyle photography, such as architectural projects for hotels, property and industrial construction. I do not photograph family portraits, babies, weddings or events.How much do your charge?This is near impossible to answer without discovering a little more about what you need. It may seem silly, but "we just need a few shots of the foyer of our hotel”, doesn’t really give us enough to go on.When you engage me, I gather my team and we work hard to give you an amazing series of images, but we need to know more about the following -1. Why do you need images captured? Are the current ones outdated? Is this a new project, location, hotel?
2. Where will the images be used and who will see them? This helps us to build a campaign to meet who you want your image to influence. In other words, who is your target market? This will determine how your session is captured, what complexity is involved, what other resources and props might be needed, and how much editing may be required in the final image set.
3. Do you need any models in the session edited and airbrushed to absolute Vogue Magazine perfection? Airburshing is detailed work and can make a world of difference to your images influence on your customers.
4. Also helpful, is what time of day you need the images taken and how access to the shoot location is arranged.
5. What you can do or supply to ensure the shoot is not disturbed during production, which will ensure we run on schedule?As you can see, a lot is taken into account in your project's scope. The more we know the more accurate your result.If you don't tell us about what you need upfront, because you fear the cost will be out of your budget, the rates below will help you identify if your budget fits within what we can provide. With over 70 awards and 20 years experience in commercial photography, my team and I are very happy to help work with your needs and within your budget to get the result you need. We are completely transparent and will be honest with you if we believe your budget is too short for your desired result.General production costs are as follows…1. Per day $2500 plus tax.
2. Per half day $1500 plus tax.
3. Image licence fees apply to every image used. These are not expensive, but relate to industry standards for the type of audience and use you want - mass print, magazine cover, calendar, website, TV etc
4. Files are provided as high and low resolution JPEGS in full colour RGB (Adobe 1998 profile)Extra editing rates are a % of your production costs. Ask about this when we quote you. No, sorry we do not provide RAW files for you to edit yourself.Cost of all travel needs, make up, props and model hire is to be provided by you, or will be quoted and invoiced as used.What are you payment terms?Prepayment in full prior to delivery of your final image set is required.
A 50% retainer is required to commence your work. The remaining 50% is payable prior to delivery.
You are included in the entire process, from planning and production on location to editing and post shoot usage advice.Having you or your representative on site during production will only enhance your result, because you know what you want. If you cant be there, then we have to use our initiative or "creative licence" to "interpret" what you've told us you want. We'll do all we can to meet your requirement as closely as possiblyWe pay all our suppliers at 30 days or the end of the month, is that ok?Sadly, we cannot operate on 30 day terms. The nature of having to pay our own suppliers, does not allow for this, so we kindly seek prepayment for every project. We like to use the example of returning to the supermarket to pay for your groceries after you’ve eaten them. Sort of doesn't work that way.But we only need a few photos for a brochure....That's great, see above on how we can help, but please double check your budget fits our skillset and service offering.We need you to travel overseas. Can you do that, and what are your rates for travel?Yes no problem at all. As per our production rates above, plus fares for travel such as air, ground, sea etc. Remember we need to travel to complete your project, and travel back too, so... as an example, if we require 2 x days travel and 2 days shooting = 4 daily rates + air, ground, sea transport and accommodation costs.Do we get copyright?Essentially you don't need copyright so in short, no.Having copyright does not give you any further benefit to the images captured at all, unless you want to buy them to resell. You need to “use” the photos we capture, you don’t need to own them to use them.We provide you a license to use the images in accordance with what you say you need them for.
A common assumption is that when you commission a photographer to capture images for you, that you own those images, because you paid for them. Actually you don't pay for the images, you pay for the skills of a photographer to "make" that image, and for you to "use" that image.Sort of like asking BMW to build you a one off design of a car. They still own the "design", you just pay for the use of the car.It's also like demanding the rights to a song you buy on iTunes, you just want to listen to it right? You don't need to own it. You pay a fee to download the right to listen to the song on your iPod. Pretty simple really.So in short, no you don’t get copyright transferred to you, because honestly, you don't need it.I hope that helps to explain some of how I operate. I think it's all common sense.

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